Settl

Overview

Settl is a WhatsApp-first payment reminder platform for Indian small and medium businesses. It sends automated invoice reminders over WhatsApp and uses AI to understand what customers reply, such as asking for more time or asking for the payment link, and answers them without anyone on the business side lifting a finger. This is its product website, under the line "Stop chasing payments. Start collecting automatically."

The brief

The audience is SMB owners and finance teams who currently chase payments by hand. The site had to:

• Explain a fairly technical idea (AI-driven reminders over WhatsApp) in one glance.
• Make the product feel real before a visitor signs up.
• Show how it fits existing habits: importing invoices, paying by UPI, working from a dashboard.
• Present pricing clearly, with a free-to-start path.
• Build trust with numbers and a straightforward explanation of how each part works.

What the site covers

A hero that shows the product. Instead of an abstract illustration, the hero is a realistic WhatsApp conversation: a friendly reminder for an invoice, a customer asking for three more days, and an automatic reply confirming the extension, with floating cards for the headline numbers (500+ businesses, 3x faster collections, 10,000+ reminders a month, 4.8 average rating).

Features. An automated reminder engine that schedules reminders around each due date, AI intent detection for customer replies, extension handling that can be approved automatically or reviewed within 24 hours, data import from CSV, JSON or Tally, delivery tracking (sent, delivered, read, failed) with automatic retries, and UPI payment links that go directly to the business's own account.

How it works, pricing and proof. A short step-by-step explanation, two monthly plans (Starter on Settl's shared WhatsApp number, Personal on the business's own number) and a row of platform statistics.

Navigation and actions. Features, How It Works, Pricing, Partners, About and Contact in a floating pill, with a Dashboard link, a green Get Started button and a light and dark theme toggle.

Design notes

A deep green-black canvas with a glowing green accent makes the "money collected" message feel positive instead of corporate. A subtle grid texture and soft glows keep the dark theme from feeling flat, and the highlighted word in the headline ("payments.") draws the eye to the problem being solved.

What to look for on the live site

• How the hero conversation explains the whole product in four short messages.
• The floating stat cards that overlap the phone mockup and add depth.
• The theme toggle in the navigation, and the clear Get Started and See How It Works pair of actions.